Unbox fitness
Logo Design, Art Direction, Brand Identity, Brochure Design, Copywriter // Illustrator, InDesign, Photoshop
I sought to redesign the Unbox Fitness logo and to create a brand identity and style guide to amplify their business’ ability to establish themselves within the Madison fitness community and beyond as they opened their new gym space. They offer their clients both strength training and neurological-based exercises — thus inspiring me to design a logo and identity that conveyed both concepts.
The copy and brand identity and style guide I created was used in the creation of their website (developed by Stephanie Socwell) and for the mural within the gym space (created by Allana Randall of 10x10).
In addition to the branding package, I created an informational brochure for gym members and prospective members to learn more about the gym and to reinforce the fun, inviting, inclusive, and inspiring space Unbox Fitness fosters here in Madison.
“Working with Hayley in the branding process for our business was an absolute pleasure! She truly brought our vision to life through her bountiful creativity and meticulous attention to detail. Throughout the entire process she was extremely responsive, timely, and receptive to all feedback. It made all the difference that she took the time to get to know us and asked the perfect questions making the process so enjoyable! You can tell how much she genuinely loves the work and wants to bring her clients nothing but the best.”
ABOUT UNBOX FITNESS
Unbox Fitness trainer’s skillsets range in specialties that meet each individual client’s needs and curiosities. From high-performing sports athletes to those struggling with chronic pain and immobility— we are committed to your well-being and goals.
With 24/7 accessibility Unbox Fitness is dedicated to providing a clean, inviting, safe, and community-oriented space for those looking to improve and challenge their bodies from the inside out.
INFORMATIONAL BROCHURE
Informational brochure for members and potential clients - including a space for a gym key fob in the center of the inside of the folded brochure
ABBREVIATED BRAND GUIDELINES
Simple and approachable guidelines for the client to pass along to vendors or to maintain brand integrity in any other collateral they create. Because of the variations of blue utilized in the brand identity, I named the colors to easily distinguish them when discussing color usage in the creative.
Crewneck sweatshirt design.
Unbox Fitness owners and personal trainers standing in front of the gym mural sporting the t-shirt design!
Custom rubber floor inlay to complete the total branded look and feel for the gym.
Screen design for the front of the t-shirt.
Screen design for the back of the t-shirt.
Signage for the outside of the gym.